Since its establishment in 1982, the group is constantly evolving to expand its market. During the 90’s, IRIUM decided to become an international group in order to increase its market share.
Thus, the group has established several partnerships with important equipment manufacturers in the world.
Over a first phase, the group expanded in Europe through the establishment, in 1997, of the 3 subsidiaries: IRIUM Software Ibérica in Madrid, IRIUM Software Deutschland in Düsseldorf and IRIUM UK in Birmingham, thanks to a framework agreement finalised with the manufacturer CASE. Then, in 1998, the group decided to penetrate the American market by designing software in partnership with an American software vendor (creation of a R&D joint-venture), so as to benefit from a “made in USA” renown and to sell it in the country, but also all around the world. In 2005, IRIUM has convinced the HITACHI group to adapt the i100™ software to the requirements of its biggest distribution subsidiary in Australia. At the same time, IRIUM established a technical subsidiary, IRIUM AustralAsia, to serve as its bridgehead in Asia.
Nowadays, the group is set up in 6 countries, and meet the requirements of 700 clients in more than 50 countries while selling its products with a single currency, the Euro. “Our top 10 clients in 2012 only include 2 French clients that are respectively in the 7th and 9th place” explains Pierrick GUIVARC’H, president of the group. The strategy of IRIUM is to follow its development policy by increasing its market share in the Iberian Peninsula and Western Europe, and by conquering the emergent markets, such as Brazil and Turkey as a priority.
10 janvier 2013Catégorie : Presse